All New BMW Military Incentives Program

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Century BMW 
Military Incentives Program

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The All-New BMW Military Incentives Program
Available at Century BMW of Greenville, SC

BMW of North America is proud to announce the launch of the BMW Domestic Military Program. This new program demonstrates the continued support and appreciation of our Military personnel and their families stationed in the United States. The BMW Group will offer an exclusive incentive program to eligible members of the USAA (United Services Automobile Association). The USAA has a long established relationship of providing premium products and services to the Military community and their families.

How Does It Work?
The BMW Domestic Military Program is an incentive program that will be provided to all eligible USAA members that lease or purchase an eligible vehicle through an authorized BMW Center. The BMW Domestic Military incentive can be redeemed at any authorized BMW Center. In order for the USAA member to take advantage of this incentive, they must be P&C (Property and Casualty) eligible. P&C eligible membership is a privilege earned by those who have served honorably and can be passed down to their children.

In addition to the Domestic Military incentive, the USAA member is eligible for any incentives that are in place at the time of delivery unless otherwise stated. Pricing is based off of MSRP and incentives are applied upon completion of the negotiated price between your Center and the USAA member. Please reference the attached templates for the BMW Domestic Military Program incentives by model for vehicles financed through BMW FS or if the USAA member chooses to pay cash or use USAA/alternative financing.

Vehicles can either be delivered out of center stock or can be ordered depending upon availability. Pricing is based on a U.S. Delivery only. The BMW Domestic Military Program cannot be combined with the European Delivery Program or U.S. Military Stateside Delivery Program. Members are eligible for one vehicle per year per member insurance ID#.

Required documents:
  • USAA Insurance ID card or a USAA Confirmation Letter
  • Copy of Driver's License
  • BMW Group Domestic Military Verification Form
  • Signed Buyer's Order or Lease/Finance contract noting Domestic Military Incentive

Frequently Asked Questions

Can eligible USAA member vehicles be leased or financed through BMW Financial Services?
Yes. All vehicles contracted through BMW Financial Services are subject to normal application and credit guideline procedures and terms.

Who is United Services Automobile Association (USAA)?
 USAA's mission is to facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.

Who can become a member of USAA?
USAA membership is a privilege earned by those in uniform and it's a privilege that can be handed down to their children. Membership is open to: Active, retired and honorably separated officers and enlisted personnel of U.S. military Officer candidates in commissioning programs (Academy, ROTC, OCS/OTS) Adult children of USAA members who have or had a USAA auto or property insurance policy. Children must be 18 years or older to be eligible for USAA membership and purchase products in their own name. Children under the age of 18 can be listed as family members on their eligible parents' auto policies. Widows, widowers and former spouses of USAA members who have or had a USAA auto or property insurance policy.

Who can take advantage of the USAA incentive?
USAA members who are eligible for USAA's auto insurance. They do not have to have auto insurance through USAA, but they must be eligible for it.

What if they don't know if they are already a member or do not know if they are eligible for USAA's auto insurance?
USAA has a dedicated phone number for the BMW incentive for members to determine if they are already a member or if they are eligible for USAA's auto insurance. Have the individual call Century BMW BMW at (855) 261-2676.

More Questions?? If you have questions regarding the BMW Domestic Military Program or the incentive reimbursement, please contact Century BMW at (855) 261-2676 or email

BMW of North America (BMWNA) reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Group reserves the right to recover payment. Payments will be processed through the retail incentive system. Only vehicles entered under the correct, designated retail type will be eligible.
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