While the build-up to the Super Bowl features companies revealing their upcoming advertisements, not many of them show much more than the ad. Sure, some may have teasers, but BMW has gone above and beyond by posting a behind the scenes video along with an outtakes collection. The outtakes are easily our favorite of them, showing a human side of stars Katie Couric and Bryant Gumbel beyond their on-air personalities.
Take a look at the outtakes below and see how much they make you laugh.
The ad itself will highlight the all-electric BMW i3 sedan and show how it connects to the journalist's misunderstanding of the internet way back in 1994, and we can't wait to see it during the game.
If you would like to learn more about the new BMW i3 sedan or the BMW i8 coupe, come and see us at Century BMW 2934 Laurens Rd. Greenville, SC. While you're here we'll answer every question you've got as well as show you the superior value to be found in the BMW lineup. Soon the future will be yours to command in a new BMW.