It's hard to continue topping oneself, especially when you're the one that sets the bar. But BMW manages to do just that with nearly every new edition of its famed motorcars, and the 2017 5 Series sedan is no exception. CNET's Roadshow recently reviewed the all-new 535i and reports the midsize luxury sedan offers plenty of room, terrific road performance and updated technology that is both innovative and simpler to use.

In terms of its appearance, the 5 Series resembles a slightly more compact version of its larger, full size 7 Series sibling, but a larger, more…

The BMW 5 Series is practically synonymous with the image of a richly appointed, handsome executive sedan. With a nigh-flawless 50-50 weight distribution, an impressively potent lineup of engines, and a whole lot of upscale appointments, that comes as no surprise. But will the next generation model that was recently unveiled continue its forebear’s impressive run?

According to our magic eight ball (and our guts), the signs point to yes. Like other recently updated…

These days, BMW cars aren't just high-performance machines, but super computers on wheels. That's exactly the idea behind the all-new 2017 BMW 7 Series!

Now, BMW has always been among the most innovative auto makers and that's evident in the new 2017 7 Series. The iconic 7 Series is home to a stunning variety of luxurious amenities, next-gen tech features and advanced safety options. That's how the 7 Series goes the extra mile to provide a first class driving experience!

Would you jump at the chance to drive a luxury car and save money while doing so? Then, we know that a Certified Pre-Owned BMW model is destined to be the car of your dreams!

Don't hesitate to stop by our Greenville, SC showroom to secure a cash-saving deal on a Certified Pre-Owned BMW 3 Series, 5 Series, 7 Series, X1, X5, M3, M5 and beyond! That gives you the chance to drive a luxurious car at an affordable starting price!

What if we said that you could drive a luxury crossover that's embedded with the DNA of a sport sedan? Well, that's exactly the concept behind the new 2016 BMW X1!

While designed for a luxurious drive, the BMW X1 has been engineered for those that love to drive. Powered by a turbocharged four-cylinder engine, the BMW X1 displays invigorating power and unrivaled performance in all driving conditions.

A new era of luxury has arrived in the Greenville, SC area and it comes in the form of the 2016 BMW 7 Series!

Highlighted by the BMW 750i, the 7 Series presents jealousy-inducing style, world class performance and a luxurious, feature-packed cabin. Those qualities have helped the 2016 BMW 7 Series earn the right to be known as the "Ultimate Driving Machine."

Are you the type of person that can't wait to get behind the wheel of your car? Can't get enough power? Love to drive? Then, the all-new 2016 BMW M2 Coupe is the perfect choice for drivers like you!

Hitting the road this year, the BMW M2 is a performance enthusiast's dream as it delivers unstoppable power with track-proven performance. As a result, the M2 has no trouble living up to the lofty reputation of BMW's famed M-Performance Series!

Do you crave thrilling power and high-performance in luxurious surroundings? Then, the all-new 2016 BMW 340i simply has your name written all over it!

Brand new for 2016, the BMW 340i takes performance to another level while delivering a luxurious, feature-rich driving environment. At its reasonable price, the BMW 340i also provides awesome value to drivers around the Greenville, SC.

Part of the luxury of luxury vehicles is getting everything you want without much sacrifice. It’s all about balance when it comes to the 2016 BMW 3 Series, and that’s a philosophy you can see in everything from its interior design to its fuel economy.

The 3 Series boasts potent power in a variety of powertrain configurations, and regardless of whether you choose an automatic or manual transmission, you’ll enjoy a vehicle that sips fuel and churns our horses.

The lineup starts out with the base 320i turbocharged and its 2.0-liter four-cylinder worth 28 mpg combined…